No matter how small or big a product may be; every customer can be infatuated with too little or too many choices to make an informed decision. When fin-tech start ups need to capture the attention of customers, there is no better way than through visual marketing which is one of the best marketing techniques for your website.
Here are 4 reasons why your financial tech startup needs visual marketing.
Quick Dissemination of Concept
When someone wants to know about the concept, they have two options: a quick 3-minute video that summarizes the information or a ten-page document that explains the concept thoroughly. Which option would you choose?
Nobody wants to spend more time on something than they should. That is why it is important to understand the concept quickly. This is where visual marketing comes in. Visuals are processed faster than text and have the ability to attract more customers in less amount of time.
Make a Long-Lasting Impression
As human beings are attracted to visuals, we tend to remember 80% more of what we see rather than what we read. That is why is it crucial to make use the visual approach in marketing as it will ensure that your brand reaches the attention of your target market.
Simply the Concept of the Business
Consumers are not always familiar with technical and business, especially when combined. To make things easier for clients, project a quick and easy image that is approachable. Use visual elements that will take the focus away from the complex issues and direct the reader’s attention towards the true value of the startup.
Capture the Younger Generation
As the younger generation is already intrigued by financial tech, their attention needs to be focused on your business. Today, the popular tech sites of Instagram and YouTube have lead us to assume that they respond to visual communication versus text. Readers need to be shown what they’re getting within 140 characters and how it can add value to their lives. Visual media is able to do just that.
Visual marketing will enhance the value of a startup. Whether you are looking to increase your customer base, secure funds, or beat competition, visual marketing will provide amazing results.