How video will transform your business in 2018

Video marketing has picked up pace over the last couple of years – but there are still lots of people waiting to make the jump to this ‘next generation’ of marketing.

“People like pictures, people like emails!” – sure, but all that will pale into insignificance when you begin to see how people will respond when you start shooting great video content.

It’s not just for hardcore marketers either, web design companies based in Glasgow such as Think Zap are also now using engaging video content as a way to reach their audience across multiple channels. 

The power of Google

Google loves video – and that love is only likely to increase into 2018.

Google’s algorithms are exceptionally complex and very well guarded – but what we do know is this: Google recognises the power and informative nature of video. This means that if your website has embedded video, you’re likely to be favoured from a Google site ranking point of view.

In bare basic terms; showing up closer to the top result for your chosen search term.

This is especially true as Google increasingly returns results for searches from across a variety of mediums. Notice how you’re getting image and video results returned now rather than just site listings? You’ll only get listed if you’ve got the video to show.

Google also acknowledges the amount of time a person spends on your page when deciding how relevant you are in relation to the search it’s suggested you for. The more time spent – the more relevant you must be – the more relevant you are, the more confidence Google places in your page.

What’s more (as if you needed more persuasion…) – there aren’t many people jumping on this opportunity yet. Start talking to your marketing and search engine optimisation people about this early and you’re going to have one-up on your competitors soon after…

Video creates trust

Without trust your marketing and sales will go nowhere.

Whether that’s the kind of short-term trust that says “I just need to know my order will be fulfilled” – or the kind of long-term trust that wins big money contracts and clients, trust is absolutely key if you’re going to grow your business.

The great news is, video builds trust faster and more effectively than any other digital medium.

The reason really comes down to people – and our ability to read their intentions. It can be difficult to gauge a person’s tone when we’re just reading email. As is often quoted, only 7% of a person’s intended communication is done through the words we use, with the 93% remaining being conveyed through tone and body language.

It’s not until we’ve got close to 100% communication that we can accurately decide on whether or not we trust this person – now you just need to make sure your salespeople are operating with the right intention!

Brand recognition and awareness

In 2016 a major international airline ran some insightful tests on their customers.

Rather than having a real people present their in-flight emergency procedures – they played video to the passengers instead. When subsequently asked to recall those procedures, the airline saw an 80% increase in recollection – versus traditional attendant speech and arm-signalling.

Now, we’re not suggesting you replace your people with video – we already know that there’s no substitute for human interaction when it comes to supporting a purchase, but, this example does show a major hike in a customer’s ability to recall information when it’s been presented in a format they want to consume.

So, if you want people to recall you, your product, your brand or your latest campaign – then showing them video seems to be the primary route you’ll want to explore…

Video increases your conversions

Trust, awareness and Google.

We’ve just covered this online marketing holy-trinity in our first 3 points – so now’s the time to tell you what that adds up to:

Money.

Quite simple really. Those things add up to cash on the bottom line because each one has an impact on your conversion rates. Combine them and you’re rocketing skyward.

More people coming to your site from Google? Better conversions, more money. Customers who know you provide what you say you’re going to provide? Better trust, more conversions – more money. An increased awareness of your brand that trumps your competitors? More customers, increased conversions – more money.

Make your team’s life easy

An increasing number of companies are moving to video as one of their primary means of communication – and moving in the same direction could save your team time and headaches during 2018.

How many times have you sat in front of your computer and written email, then re-written the same email – taking time to make sure you’re getting the right tone and that your message comes across in exactly the right way.

Do you chuck an emoji in to let them know you’re being light-hearted? Surely that would look unprofessional… or would it? Do they know you well enough to be sure they’d understand your intention? How do you sign-off without looking too formal?

All these questions – and more – go straight out the window when you’re shooting quick and concise video. Oh – and your HR team will love you for it too – no more misconstrued emails causing problems between departments!

Video is perfect for mobile users

Consuming media on our mobile phones isn’t (despite what you might read elsewhere) making us more tolerant of screens full of text and image – it’s just causing us to adapt the way we consume.

And by that, I mean skimming. We now skim read virtually everything – before going back should we get the sense that the article we’re reading is going to answer the questions we have.

Video slows this process down. It’s stimulating enough for us to be engrossed and not just dragging the progress bar forward – which means we take in MUCH more than we would if we were reading the same information.

More and more people are accessing the net on their small screen phones. Not ideal for reading – but absolutely perfect for watching video. If you want your product and people in front of consumers, you’re going to need to give them the information in the format they want…

These cool gadgets are a must for home workers

We love gadgets, and we love gadgets that help out when it comes to life even more. One of the areas that gadgets can really be beneficial is for home workers. People who work from home face a particular set of challenges that can take a toll on their productivity, motivation and even their mood. But what they might not realise is that there have been companies out there who are dedicated to making sure that things are a little bit easier.

This is why there has been a number of gadgets developed that are designed with one thing in mind, helping remote workers.

Here are some of the coolest and most popular gadgets out there.

Think Board

Do you need to jot down notes during a meeting, or perhaps you have clients, customers or even colleagues in your home office from time to time? A Think Board is a great alternative to a standard white board, working much the same it offers you a place to write and draw, but it is fully portable, which means that you can move it around and stick it anywhere that you need it. Best of all, it doesn’t leave the surface sticky either!

Remote wireless video monitor mbp36s

If you are a parent who is working from home, then one of the coolest gadgets that you can own is one that lets you get on with your work, whilst still being able to watch your little one. If they are having a nap and you need to be in another room, then the Remote wireless video monitor mbp36s will allow you to watch them through a video link, making sure that all is okay with them.

Wottle

We all hate when we finally get to enjoy that hot drink only to find that it is less than hot anymore. The Wottle is your answer. Not only is it a pretty cool water bottle in its own right, but it is also a power bank and a hand warmer too. It keeps your drinks warm for hours and is ideal for when you need to shut yourself away and really focus on your work, but also really need a coffee whilst you do it.

Amazon Echo

Are you the type of person who finds themselves distracted by surfing the web to find the news or weather? Or do you waste time trying to find a playlist on your phone? If this is true for you then your home office space could definitely benefit from an Echo? Fully voice activated, you will be more than surprised by what your Echo can do. Whether it is tell you what the traffic is like or play your favourite songs, it is ideal for those that can’t tear themselves away from their computer.

Wireless Charging Mat

Find that your tablet or phone keeps running out of battery, need it next to you but don’t like having cables all over your desk? Why not invest in a wireless charging mat, not only do they charge up your device, but they stop you having to deal with cables everywhere, they look pretty cool too!

A portable scanner

Do you need to scan in receipts or any other loose documents to keep track of business costs? If you do, then you could really benefit from a portable scanner. It takes any document and allows you to run down the page, scanning it, before transferring it into a digital copy. This is ideal for those people who need to keep receipts or signed documentation but haven’t the space for a hardcopy.

A doorbell camera

Knowing who is at the door can be a big help when you are working from home, particularly if you are waiting for a delivery or a client to visit and don’t want to miss them thinking it is a cold caller. Having a doorbell camera means that you can see who is there and most of these gadgets are compatible with your tablet or smartphone.

An air purifier

Being holed up in an office for the most part of the day, breathing in the same air, isn’t good for us. If you are not able to open a window, perhaps due to allergies, noise or it being really cold, then it might be worthwhile investing in an air purifier, this will take the air in the room and give it a good old clean, meaning that you will be able to breathe fresh air and keep yourself feeling 100%.

The Upright Smart Posture Trainer

One of the biggest problems for anyone who works at a computer has to be their posture. This means that a gadget which is designed to help your posture is going to be a big hit. This tiny, yet mighty little tool is stuck to your back and it will teach you to try and sit up straighter during the day. Over time it will become second nature and your back will really thank you for making this change.

An under desk work out

We all know that we should be as active as we can to stay healthy, but when you are busy working from home this can be tricky. Rather than worry that you are missing out on vital steps, you can install an under desk work out machine such as Cubii. These are designed to help you to move your legs whilst you are sat down, giving your muscles a workout and keeping you active without having to leave your desk at all!

These gadgets are not only super cool, but they are incredibly useful for your home office space too. So, whether you work from a desk in your dining room or you have a dedicated room all to yourself, why not see if a gadget can help make working from home that little bit easier for you?

Turning words into money – how to write great content

I’m writing this and I’m a writer – so it’s tempting to feed my own ego and tell you that creating great content is either in your DNA or it’s not – but, as hard as it is for me to admit, that’s just not true.

I might like to pretend I’m channelling the spirt of Hemmingway or Shakespeare as I punch away at my laptop, but actually, I’m following some tried and tested principles that mean what I produce is readable, offers some value and scratches the itch of the person reading it.

If you’re going to make money from your content – you’re going to want to know what I believe the most important of those principles are. So crank up your copy of Word for Mac 2016 and lets get started:

Originality

If you think it’s okay to keep recycling the same content that you see on the front page of Google when you do your ‘research’ into a topic you plan to write about – I’m going to issue you with a friendly warning:

It’s not.

…and sooner or later the habit will bite you in the most painful place – your wallet.

If someone’s interested in the topic you’re writing about then there’s a good chance they’ve already looked at the bare basic information you’re trying to rehash. Spin it around and serve it up again and people are going to be clicking away faster than you can say ‘plagiarism’…

Let’s be clear here:

We’re not just talking about how people will react. Google’s algorithms are becoming increasingly sophisticated by the day. They’ve already taken huge steps to punish unoriginal content – and you’d be a fool to think that they won’t keep upping their game.

Get original or get penalised – sooner or later. But that begs an important question…

How to be original

How to be original? Well, I don’t suppose I have to tell you not to rip content off the front page of Google here.

What you should be doing is a little more difficult but is still a process you can follow:

Put yourself in a potential reader’s shoes. How will they find what you’re about to be typing? Chances are they’re going to have searched for a term that features in the headline – or they’ve clicked through from a link that offers a tiny taste of what you’ve got in store.

I like to start by thinking about what a reader is hoping to glean from an article. In this case it’s some tips on how to write good content. So, I’ve eluded to that in the introductory short paragraphs and that’s hopefully kept you reading.

I’ve then applied some of my own knowledge – and noted down the sub-heading ‘originality’ – which most content and copy writers will agree is important.

What comes next is also super important though:

The actionable payoff

What good is reading a piece of content if you can’t take something away from it quickly and use that to ease whatever problem it was you set out to search for an answer to?

So, with that in mind you’ll notice the sub-heading after ‘originality’ was ‘how to be original’ – an clear indication that in the following paragraphs you’ll find something that’s going to help you write better content.

Don’t worry – I am getting to that, this is just the bit where I explain how important the right scaffolding is to build your brilliant content around!

Sub-headings

By now you’ve got some sub-headings in place –

  • Originality
  • How to be original

…now it’s time take them away and research them individually.

And when I say individually, I mean, read something on an authority site about how to be original – then pick up a book or another site that give you another tip.

Assuming you’re using reputable sites and accessing accurate information you’ll see similar kinds of hints and tips running through everything you read. If you’re not, or something that stands out as not being in line with the other info you’re reading – dig a bit deeper, it’s important you’re working with legitimate information from a variety of sources.

While you build your picture of information, make some notes – and importantly:

Understand it yourself.

The accidental expert

I like to consider myself the kind of person you’d want as your ‘phone a friend’ on Who Wants to be a Millionaire.

I’ve written about everything from complex psychological theories of childhood attachment to the techniques involved with growing and harvesting rhubarb – if you put a couple of drinks in me and I’ll be delighted to tell you all about either of those – and many other things in between.

And that’s because I know about them now. Okay, I can’t write a 50,000 word academic book on either – but I’d give a Wikipedia page a fair shot. If you do your research properly you can build your knowledge base too – and if you’re writing from your own knowledge, you work is guaranteed to be original.

Tone

I’m harping on about my knowledge of rhubarb because my understanding of the subject has given me the ability to put it into a conversational tone – and that’s important – because people who read things on the internet like exactly that tone.

It’s very rare that someone visits information online because they want to check their already strong facts. We’re quite a self-assured bunch. Instead, people are reading to learn – and that’s best done by pitching the language one level below the expertise you’ve got of the subject.

I’m not saying dumb it down – I’m just saying be accessible, don’t take yourself too seriously and chuck in the odd light-hearted quip. It’s a fact that you remember information conveyed to you by a friend much more readily than that delivered to you in a lecture – so imagine you’re typing in that tone.

Take-away information

I promised some take-away tips on how to do a better job of turning your words in to cash – so here they are:

  • Be original – Research far and wide to fully understand your topic before you hit the keyboard…
  • Make notes – Jot as much down as you can while you’re researching – you might find you’ve got enough knowledge for 5,000 words instead of just 500…
  • Use titles and subtitles to your advantage – Realise that readers want good information, elude to it early and make sure you deliver to keep people engaged.
  • Use the right tone – Research says people like a conversational tone – the friendlier the tone, the easier the read.

Whether you’re selling your words to someone else – or using them to make sure you’re offering the very best content across your own websites and marketing material – writing them to a high standard is a sure-fire way to put more money in your pocket.

Why your website’s user experience is the key to success

‘User experience’ or ‘UX’ for short is a definite 2017 buzz phrase – but not as many people know about the solid metrics backing up that buzz:

200%

…that’s the increase a late-2016 study by Forrester Research says is possible for your website’s conversion rates if you’re operating with a well-designed user interface. Spending some time and resources to make sure you’re at the cutting-edge of UX? Then that figure becomes 400%.

Metrics like that just can’t be ignored – but what’s involved in UX when you cut through the hype? And how does a positive user experience so dramatically increase your site’s conversions?

What is UX?

Put simply, UX is the way a person feels when they’re interacting with a website or application. Generally speaking, this feeling is based on a number factors:

  • Usability: How user friendly is your site design? Do you make it easy for users to navigate and take value from you site?
  • Ergonomics: Does your site effectively respond to the needs of your users – do your users feel comfortable while browsing?
  • Accessibility: Can people with additional physical, intellectual and environmental needs access your content?
  • Performance: Does your site act in the way it’s supposed to as quickly as the user wants it to?
  • Marketing: Does you site do what’s expected from it based on the perception your marketing creates?
  • Utility: How useful and accessible are the secondary functions of the site, how easily can a user sign-in, subscribe, contact, print pages, share content and so forth.
  • Design: Does the site convey the previously mentioned attributes in its design? Do people feel they’ll have an easy and productive time based on how your site looks?

These factors matter because customers will bounce off your site quicker than you can imagine if they don’t feel like their time there will yield the result they desire.

Who does it matter to?

Well, based on that 200%+ metric, UX is going to matter to anyone who’s looking to convert the traffic that’s hitting their page. That said, your business and unique position will decide what you’d like those conversions to be:

  • Startups and new businesses

User experience is the digital equivalent of a potential client walking into your new offices. Based on what they see, are they going to feel confident doing business with you? Would they be happy about referring you to colleagues and associates? Does your site convey the business tone and ethos you’re hoping?

  • Working with limited resources?

If you’ve got a limited marketing budget (and let’s face it, who doesn’t?) then eking out those extra conversion percentages from what you’re currently spending is the key to driving your business forward. Improving your UX is the ultimate in working smart – you don’t need to throw extra time and money at upping results.

  • E-commerce?

When a customer spends money with you, your website has to answer a number of questions – even if your customer doesn’t consciously realise they’re seeking the answers! Smart UX reassures and offers comfort – two of the biggest factors that will encourage customers to reach for their credit cards. Familiar and pleasing UX means your products are well organised and lets people know they’re shopping safely.

Hosting

Where you host your website can also have a significant impact on your websites overall UX, the last think you or your customers want is a slow loading website. When selecting a hosting providers its important that you do your research. You can find the top reviews here. This is also one of the best hosting resource pages that we have found so also be sure to check this out.

How can you account for UX when you’re designing your site?

Designers and web developers can sometimes fall into the trap of thinking too much about what they want from a site – or perhaps have a misguided sense that creating a solid and impressive brand is more important than driving the right kind of conversions.

If you’re thinking about what looks good in a portfolio then sure – but if you want proven results, you’re better following these design and development points

  1. Who’s your audience?

Empathy is important when you’re thinking about the user experience. Put yourself in the user’s shoes and anticipate what they want based on studies of the demographic or persona you’re expecting to form your traffic.

  1. What are you working with?

Not everyone’s starting from scratch when it comes to designing a site and factoring in UX. Drilling down into current customer behaviour will give you a good idea of drop-off points and areas that need the most pressing work.

  1. What suits your need?

With a number of tried and tested interface designs available – can you pick something off the shelf and make it work for your needs? Or do you need to start with a blank canvas?

  1. What do customers say?

There’s no one better to assess the proposed experience than the customers who’ll be using it. Whether you’re talking to existing customers or people from your potential demographics, there are dozens of analysis tools that’ll give you insight into how the behave when they encounter your site.

  1. Prototyping

Creating wireframe representations of your site gives you a chance to visually assess how elements will fit together and branding can be applied. This stage should also include flow-diagrams that chart a customer’s intended journey through the site.

  1. Work from a pattern

There are pre-existing design patterns and standards that solve common customer behaviour problems. Even if you’re going slightly off-piste with your site, referencing commonly used patterns is a useful starting point whether you’re a novice or a seasoned veteran.

  1. Consistency

It’s extremely unlikely that you’re going to be working without any brand guidelines – making sure they’re applied consistently and predictably throughout your site gives designers and programmers something solid to create a positive UX around.

UX in 2017 and beyond

Website and service users are increasingly accessing sites and applications over 2 or more different devices – but don’t be lulled into a false sense of security – no matter what device that person picks up, they’re expecting to see a similar, if not exactly the same, level of comfort and familiarity from your site.

This means the process that goes into creating an exceptional user experience is going to need applying for different screen sizes, control interfaces, accessibility options and much more.

No one said creating the highest quality user experience was going to be easy – but if you can find another route to bolstering your conversions by 200% plus then we’d love to hear about it…

How to Fund Your Startup in 2017

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When it comes to getting a startup off the ground, many will find that they will have some financial limitations and often look at companies such as Oink Money to help with funding. This is often the case, as many business ideas will have different avenues that need funding before a business can start trading.

To some, the lack of capital could mean that their business never sees the light of day. Fortunately, there are ways of obtaining capital, if you’re willing to carry out some research beforehand.

In most instances, a personal loan can help those who are yet to open their doors to customers, but it’s important to ascertain that you have looked at the costs relating to all aspects of your startup

Funding Your Startup

When starting a business, it’s easy to assume that you will need a business loan. While in some respects, this can be the case, but there are instances where a personal loan can be more viable.

A business loan can be difficult to attain if you’re not yet able to present anything but your best intentions. It can also be the case that a lender will only look to offer you loans of a certain amount, purely a business decision that yields the best results.

Opting for a personal loan in the early days will also mean that you’re not having to secure collateral or borrow more than you need to, making repayments and your financial situation as a whole much more manageable.

However, it shouldn’t be assumed that making repayments aren’t important, as falling behind can still have ramifications on your personal credit report.

Create a Business Plan

If you’ve never created a business plan before, then you could be forgiven for thinking that it’s some form of complex calculation, but it’s easier than you think. While a business plan isn’t required for a personal loan, it does serve as a guide should you stray off the beaten path when it comes to your business goals and finances, and ensure that a realistic backup plan is in place should the business not meet its goal at any point of a financial year.

Highlight What Your Company Offers

Although there are numerous companies offering a plethora of different services, the nature of a business normally boils down to supply and demands. What this means is that your startup will be offering a service that is appealing to a certain demographic.

Your business plan should include an overview of what your business offers and what kind of customer base you will be focusing on.

Research the Competition

As startups have become so popular, it should come as no surprise that many will start a business that offers a similar service to another. There’s certainly nothing wrong with some competition. If anything, it makes for a more active marketplace. However, it’s important that you acknowledge that there is competition out there, and it can be worth highlighting what your startup will do differently.

This can be as straightforward as acknowledging that some businesses may not offer the customer service buyers are looking for, so there could be potential for you to win over customers simply by ensuring that your customer service is polished and transparent.

While it may not seem like a big thing in the interim, it’s the smaller details that matter to some prospective customers, so you could find that your method of working helps you win over customers that may have been let down elsewhere.

How Much Do You Need?

It can be tempting to borrow more than we need, but this can be a grave error, especially when contending with a startup. To work out how much you need to borrow, you will need to look at the capital you already have, and make some cost-effective decisions in relation to the business. This will ensure that you are more likely to be improved, and be able to pay off the loan much sooner.

How Much Profit Will You Make?

Those who in the process of getting a new business up and running will often be perplexed as to how with questions that ask what their company will be making in the next 12 months, but it’s certainly something worth considering, especially when looking for capital.

Of course, you will never be able to predict profits to the penny, but it can be worthwhile thinking of your marketing, and how you plan to win over new business. Once you have an estimate of how much you think your startup will make each month, these should be detailed within the business plan.

Not only does this help with your company finances, but it also allows you to plan for business expansion in the future should the need arise.

Has You Startup Planned for Financial Shortfalls

Once you have determined how much you think your startup will make in its initial stages, there can be occurrences that mean that your business may not meet its occurrences. Depending on what sector your business operates in. this could be anything from the weather, to an unprofessional third-party.

Of course, this can be frustrating, but there always pros and cons in the world of business, and learning to roll with the punches allows us to adapt to the business world and become more educated as a result.

For each plan you have, you should try where possible to come up with some form of contingency plan. For example, if you’re using advertising that you’ve never used before, then it can be unwise to place all your eggs in one basket and commit for a year of the advertising in question isn’t giving you the conversion you’re looking for.

Nobody can get it right all the time, but having a backup should anything go in the wrong direction means that we have some financial foundation to fall back on should a month not go to plan.

While it’s not always possible, having a contingency plan in place will ensure that your business is moving in the right direction, as well as ensuring that you’re able to commit to loan repayments comfortably.

Using WordPress Caching to boost your WordPress site speed

Using WordPress Caching to boost your WordPress site speed

There are some startling statistics around website loading times and customer behaviour. Did you know that a huge number of people expect a site to fully load within 2 seconds? And that around 4 out of 10 people will abandon a site if it takes more than 3 seconds to load? As such, WordPress speed optimization is important – and one of the quickest routes to speed is WordPress Caching.

What is WordPress Caching?

Imagine you’re a visitor to your webpage, you click on the link or enter the address for the first ever time and you’re on your way. What’s actually happening here is the browser sends a very small and fast request for information from the server that hosts your site. The server looks at the request and responds by sending the information it’s been asked for back the browser – who in turn displays it as intended.

Now, that information could be quite chunky, meaning the time it takes to be transmitted over ethernet cables and to-and-from a satellite might be fairly slow – and by fairly slow we’re only realistically talking about 7 seconds – but don’t forget, the impatient world of internet traffic means people are tapping their watch if they’ve got to wait more than 3 seconds…

So, this is where WordPress caching comes in. There’s essentially two different kinds – client-side caching and server-side caching. We’ll have a look at how each works in some detail:

Client-side caching

If you’ve ever looked at your internet settings, whether on your computer or your phone, you’ll notice there’s a ‘cache’ that can be cleaned. This cache is a bundle of files that have been put there by various websites.

This is because there’s a lot of information that doesn’t change from one website visit to the next. So, visit the BBC news today and when you go back tomorrow morning it’s almost certain that the menus, logos and images that relate to most stories will be exactly the same as they were during your last visit. The site accounts for you being back again and stores a lot of those files in your cache, meaning the page you visit while you drink your morning coffee loads a lot quicker…

Virtually every website does this – and every major browser supports it.

Server-side caching

Now, given you have little or no influence over end-user browsing behaviour, server-side caching is how WordPress caching protocols work. They can be broken into 4 different categories:

  • Page caching
  • Database query caching
  • Object-based caching
  • Opcode caching

Page Caching

Remember we talked about your website visit actually being a request for information from the hosting server? Well, ordinarily the server would view this with no context, meaning as far as it’s concerned the request is simply for a variety of seemingly unrelated information – with the browser making sense of it when it arrives on your computer or phone.

Page caching means your server remembers the requests it’s receiving – which makes sense given that you’re requesting a page at a time, so, any one request is saved in the server’s hard disk or memory. If the same request is made again, rather than collecting all the files and information again, it has a pre-packaged ‘page’ response ready to fire back – without the need for execution of complex database code.

Database caching

WordPress sites rely on a massive behind-the-scenes database that stores, updates, orders and handles data in the most efficient manner possible. To make sure information is current the site will interrogate the database periodically. If that data remains the same, rather than continually run the same interrogations again and again (which is effectively the same as re-downloading the information each time) it will save the result of the interrogation in the local storage. This is database caching.

It’s important to have an intelligent tool that manages database caching – this is because the information can change a great deal. The cached information becomes outdated every time you post to your blog, update a gallery or even when a user interacts with some of your site content – perhaps leaving a review or comment. Without a program checking against this database caching can mean irrelevant or incorrect results are returned from the database and displayed on your site.

Object caching

If you’ve got a site that’s updated frequently it can detrimental to speed to have database caching constantly reconfiguring. Instead, object caching works on user defined elements of the site – for example videos, images or other collections of data that can be defined by a particular name. Even a reasonably popular site with a fair amount of traffic is unlikely to require object caching – as such, it’s a topic to seek professional support with when your traffic numbers are going through the roof…

Opcode caching

Okay, back to the accessing a website example. Your request for a webpage is sent, between the hosting server receiving this request and actually returning the information there’s a communication – this is done in a language called PHP. PHP can do a lot of different things, it communicates with databases, serves web content to a browser, receives and sends cookies – and much more.

Although the actual process of PHP execution is a little more complex than we’re giving it credit for here, opcode caching effectively caches the PHP communication, rather than the information itself. Meaning the requests can be re-accessed time and time again.

Caching plugins working alongside other plugins

Now, if you want a headache, getting plugins to work alongside caching plugins is the perfect topic for you! Most server-side caching is done based on updates coming from standard sources – i.e. user data or visitor data. When you have a plugin that say shows your latest Twitter or Instagram post on your page, data is coming from another (and not always compatible) source. Planning on running lots of plugins and a caching plugin? Be prepared for things to need technical tweaking before it runs smoothly!

Overview of WordPress Caching

Caching in its various forms can offer big speed boosts for your site’s visitors. This is vital if you want to ensure you’re getting the absolute most from what can sometimes be extremely impatient users. There are some great plugins out there, look at Hummingbird, W3 Total Cache, WP Super Cache, WP Fastest Cache and WP Rocket for some great features, ease of configuration and use.

The 6 most awesome and inspirational startup offices

If you’re starting up in business and looking for some workspace inspiration – you won’t go far wrong taking some tips from these award-winning, diverse and sometimes outright strange startup office spaces! From ultra-modern to vintage chic – there’s something that’ll reflect any business brand…

You might be thinking that these big names aren’t just starting out – you’re right of course… but you don’t have to dial the clock back far to the point where any of these companies were just good ideas and empty office spaces! From their humble beginnings less than 10 years ago to the incredible office spaces and building that they now occupy, in cities that across the world, many of which has been built in commercial steel framed buildings that have been for sale – each of these has gone from a few people in a room – to a household name, meaning you might want to emulate more than just their taste in wallpaper!

  1. Spotify

Ten years ago, Spotify was 8 people in an office, now the music startup boasts around 140 million active users and 50 million paid subscribers – with their tracks occupying around 2 billion playlists. From its humble beginnings in Stockholm – to its 20 offices in 2017 – it’s doing a lot right in the competitive world of music streaming…

In 2014 Spotify opened their flagship office in New York – and the place has more than a few nods to the historic NYC music scene. The Spotify success timeline playfully decorates the main entrance walls and there’s a slightly stripped-back industrial vibe to the rest of the building – which has amazing music making facilities dotted throughout. Banks of iconic Marshall amps prop up Fender Stratocasters – assumedly on hand in case of a bored rock star in house! 80s style graffiti adorns the walls and there’s even an external deck that gives an awesome vista of its New York setting.

  1. Etsy

Etsy is the online place to be if selling vintage and handmade goods is up your street! Create a store, fill it with your products and Etsy does the rest. With millions of sellers and customers, it is without doubt the biggest vintage and custom-made marketplace in the world – and it’s run from extremely quirky offices in Dumbo, Brooklyn.

Imagine a large studio style office with enormous windows, clean white walls and a stripped back wooden floor – now imagine your mad, knitting-obsessed Aunt has been given a few days to decorate! The result is patchwork woollen covers around the exposed pipework, custom painted doors that give you the impression you’re stepping into a London phone box or a seaside chalet – and a wonderful mix of vintage and modern desks, chairs and storage. A site like Etsy was never going to have a boring office!

  1. Airbnb

Airbnb is the innovative company that makes it easy to find holiday rentals, homes and places. It does this by operating as a middleman between you and the owner of the space. Don’t expect to find hotels on here – instead, you’ll find people’s apartments that you can occupy when they’re out of town, spare rooms that mean you can holiday alongside people’s lives and even longer-term rentals for those who choose the city-to-city nomadic life.

Airbnb took an incredible approach to decking out their headquarters – they drew inspiration exclusively from their team’s favourite listings on the site! If you’re looking for a breakout area to hold an impromptu meeting you’ll find one that’s reminiscent of someone’s quirky shabby-chic home office. Looking for the bathroom? Expect the oddities that you’ll find in some of the most interesting bathrooms on the site’s rental holiday lets (one even including a copy of a customer’s picture of Burt Reynolds watching you wash your hands!)

  1. Evernote

Evernote is the innovative multi-platform organisation and productivity tool that seems to feature in the toolkit of most successful entrepreneurs. Whether you’re on your phone, tablet or computer you can capture, organise and share your notes across all your platforms – meaning Evernote becomes, as they put it – “your second brain”.

If clean and uncomplicated is your thing you’ll love Evernote’s headquarters in California. There’s a definite minimalist vibe to the place – and the masses of space (around 80,000sq feet) means there are no end of individual areas where employees can duck out and do some quiet work. The space gives more than a nod toward being green too – the walls in the entrance area have water conserving plants that recycle some of the building supply and create an eye-catching feature.

  1. Quirky

If you haven’t heard of Quirky you might want to grab a coffee and write off a little while to pondering how you could collaborate with them! They take product ideas and make them happen – so, let’s say you’ve got a daily problem and you’ve daydreamed your way to a design idea that would fix said problem – you submit it to Quirky and if they like it, they’ll put a research and design team on it! Many of their products end up in international stores and you’ll get a cut of the final idea’s profits too…

Quirky’s office is awesome, a fantastic blend of office space, specialised design workspaces and actual workshops with sophisticated 3D printing facilities. If you’ve seen the futuristic workspaces in ‘Westworld’ you’re thinking on the right lines, glass partition walls and floating workstations – although Quirky have more stripped back wooden floors , original warehouse fittings and significantly fewer robotic killing machines… as far as we know.

  1. Instagram

Instagram is the world’s favourite photo sharing social media platform – an absolute must if your day is not complete without a hefty dose of cat, coffee and mealtime pictures! Instagram has made amateur photographers out of us all – and now boasts over 700 million users…

The mind behind Instagram’s office look is Lauren Geremia – who has some incredible Californian startup clients under her belt. She went for a look that very much encapsulates what Instagram is all about – simple photography, uncomplicated design – and some vintage tones and hints. As a result – you get fairly plain walls, high quality furniture that’s a mix of new and retro – all highlighted with tones reminiscent of that sepia style effect you can put your pictures. If we’re talking in Instagram language we’d be saying modern meets vintage – with a ‘toaster’ filter…

Patience is a Virtue but Persistence Pays the Bills

Recent figures indicate that as many as 8 out of 10 new businesses fail in the first 18 months. In fact, if you’re any good at the game you have a better chance of walking away from the blackjack table in Vegas a winner then you do of starting a successful business.

But there’s no need to abandon your business plans and start buying lottery tickets just yet, because one of the least talked about secrets to entrepreneurial success isn’t angel investors, it’s good old fashioned persistence. If you can weather the storm at the point when most people would be toss the towel you might just come out the other side on top.

Here are 6 companies that were staring into the abyss but stuck it out to become big time winners.

1. Apple – Few remember it now but there was a time in the late 20th century when Apple was on the verge of going under. It was 1997 and the company had just re-hired founder and former CEO Steve Jobs to help pull it out of a death spiral that had started in 1985 when Jobs walked away to pursue other interests. What he returned to was a company on the verge of bankruptcy; one in desperate need of capital to jumpstart new initiatives.

Where Jobs found that capital sent more than a few Apple nerds running to the freezer for a pint of Ben and Jerry’s to soothe their wounded psyches. Because to rescue his now fledgling company Jobs turned to the evil empire itself: Microsoft. Bill Gates agreed to invest $150 million in Apple and Jobs used the money to launch the iMac and perform a branding makeover that started the company on a now 20 year run of market dominance. The moral here? Never be so full of yourself that you are unable to act in your own self-interest.

2. SpaceX – Seems like a month doesn’t go by these days when we don’t see video of a SpaceX launch. The company has become a beacon to an up-and-coming generation of forward-thinking, outward-looking designers, engineers and visionaries. But it wasn’t always that way.

In 2008 the company was just getting its legs when the global financial crisis hit and knocked it for a loop. Investment capital dried up and founder Elon Musk contemplated closing the company down, or closing down his other startup, Tesla, and folding resources from that company into SpaceX to keep it flying.

Unwilling to accept defeat Musk instead submitted a bid to NASA to supply the Space Station and wound up beating out the competition. The $1.6 billion he received from that contract reinvigorated SpaceX and allowed him to keep Tesla afloat as well.

3. FedEx – FedEx was the brainchild of Fred Smith who proposed the idea in a paper when he was a college student during the 60s.

His professor thought the concept untenable and gave the paper a C but Smith was undeterred. In 1971, shortly after leaving college, he started Federal Express. But 2 years later the company was haemorrhaging cash and heading for bankruptcy. After General Dynamics turned him down for emergency financing, Smith took a flight to Vegas on a lark and won $27,000 playing – you guessed it – blackjack (the equivalent of $153,000 in 2017 dollars).

He used that money to meet payroll and shortly after secured an estimated $60 million in venture capital that allowed him to turn his stumbling delivery experiment into what is today the world’s largest delivery company and 4th largest airline by number of planes.

4. Reddit – Reddit today is a household name and reddit.com the 9th most visited website in the world. But it almost didn’t make it out of the starting gate. For months after launching in 2005 the website had a hard time attracting any more than the occasional accidental visitor.

Things were looking desperate and bankruptcy loomed when the founders decided that if the mountain wouldn’t come to them, they’d have to go to the mountain. They established a slew of fake Reddit accounts and began to hold fake conversations on the site that slowly began to attract some real attention.

Once the number of visitors hit critical mass the fake accounts were deleted and, well, the rest is history.

5. Airbnb – Airbnb is a company formed around a single airbed and an idea for creating lodging for travelers unable to secure rooms in overbooked or overpriced hotels. It had the unfortunate luck however to launch just as something called credit default swaps began swallowing the economy bones and all.

As such, the company’s founders were shunned by investors left and right who were turning inward and focusing on short term survival. They had a number of opportunities early on to fold up their tent and go home. Instead they pulled out all the stops in order to raise enough money to build a website and spread the word (including creating custom breakfast cereals based on the 2008 presidential candidates).

Their machinations worked and in 2009 they were able to raise nearly $9 million in venture capital. Today the company has 150,000,000 users and is valued at $31 billion. Pass the milk.

6. Uber – Depending on who is talking, Uber is either the greatest thing since sliced bread or Satan’s personal vendetta against taxi drivers. And yet without some incredible persistence on behalf of founders Travis Kalanick and Garrett Camp it certainly wouldn’t have made it into this discussion.

You see being perceived as the devil’s favourite company has a way of attracting negative attention and the company has had plenty. From cease and desist orders to class action and wrongful death lawsuits to charges of operating an illegal taxi business and even charges of sexism. It’s been a steady barrage of negativity levelled at the company but Kalanick and Camp have kept the blinders on and today sit atop a company that generated $6.5 billion in revenue in 2016 and operates all over the world.
The Bottom Line

Success in business requires a good idea hitting the market at the right time. In some cases though persistence – the simple refusal to take “no” for an answer – is every bit as important to avoiding bankruptcy as the idea itself.

4 Reasons Why Your Financial Tech Startup Needs Visual Marketing

No matter how small or big a product may be; every customer can be infatuated with too little or too many choices to make an informed decision. When fin-tech start ups need to capture the attention of customers, there is no better way than through visual marketing which is one of the best marketing techniques for your website.

Here are 4 reasons why your financial tech startup needs visual marketing.

Quick Dissemination of Concept

When someone wants to know about the concept, they have two options: a quick 3-minute video that summarizes the information or a ten-page document that explains the concept thoroughly. Which option would you choose?

Nobody wants to spend more time on something than they should. That is why it is important to understand the concept quickly. This is where visual marketing comes in. Visuals are processed faster than text and have the ability to attract more customers in less amount of time.

Make a Long-Lasting Impression

As human beings are attracted to visuals, we tend to remember 80% more of what we see rather than what we read. That is why is it crucial to make use the visual approach in marketing as it will ensure that your brand reaches the attention of your target market.

Simply the Concept of the Business

Consumers are not always familiar with technical and business, especially when combined. To make things easier for clients, project a quick and easy image that is approachable. Use visual elements that will take the focus away from the complex issues and direct the reader’s attention towards the true value of the startup.

Capture the Younger Generation

As the younger generation is already intrigued by financial tech, their attention needs to be focused on your business. Today, the popular tech sites of Instagram and YouTube have lead us to assume that they respond to visual communication versus text. Readers need to be shown what they’re getting within 140 characters and how it can add value to their lives. Visual media is able to do just that.

Conclusion

Visual marketing will enhance the value of a startup. Whether you are looking to increase your customer base, secure funds, or beat competition, visual marketing will provide amazing results.

4 Tips on Launching a Ecommerce Startup for Successful Results

Regardless of the latest recession, there is always room for businesses that are willing to give into the demands of human kind. As entrepreneurs, we must be willing to create, innovate, and sell products. That is where technology comes in.

We must use technology to help shape our behavior online and grow our reputation past the completion. In this guide, we have narrowed down the top tips on what it takes to build a successful business. Whether you’re selling sports equipment or stainless steel banding

Whether you’re selling sports equipment or stainless steel banding globally here are 4 tips on launching an e-commerce start-up for successful results.

Go for Mobile Development

Developing a mobile app will showcase your startup products and increase the success of your business. As the mobile commerce is continuing to rise, the global usage will become a daily part of our lives. Therefore, you must be in tune with the demands of the customer and their behavior in what makes them want to buy your products.

Establish a Structured System from the Beginning

Focus on building a working system that defines how each region of your business works. This will help promote a stable culture of responsibility and achieve more time as the business grows. To make a working system usable, you must use the right tools to handle daily activities. Most e-commerce startups build their system with a complete service that includes POS software, integrated CRM, APIs, and customized programs.

Aim for High Impact Marketing Strategies

There are plenty of ways to market your startup business without running out of ideas. The main key is to market your startup through the ability to relate to your target audience. You can choose to run a blog or advertise, but customers won’t care about what you say until you create an emotional response about why your product will bring value to their lives.

Build Strategic Partnerships

Set your startup company in collaboration with other brands that offer unique value to both yours and their customers. Build friendships with potential influencers to help pitch your business and give you the push you need to endorse the company.

Got any more tips that you would like to share with us? Comment below and let us know!

Infographic by: B2B ecommerce Infographic