An effective marketing strategy can turn a small start-up into a leading industry force, that won’t happen overnight of course but successful businesses are built on effective marketing strategies. So, they are incredibly important, however, they can also be very expensive.
The majority of start-up businesses will have a very tight budget, this means you can’t have very in-depth marketing strategies, right?
Wrong that’s all a common misconception you still can have effective and in-depth marketing strategies on a smaller budget, you just need to get a little more creative. Let’s take a look at some great marketing strategies for start-ups on a budget.
SEO and Content Marketing
Content marketing is a great way to draw traffic to your website but getting the principles of SEO down can be tricky so it may be worth working with a SEO consultant in the short-term.
Plus, an understanding of technical SEO and keyword usage isn’t enough on its own, you can’t just load up blogs with keywords you still need to craft high-quality content, build links and make sure technical aspects of your website are up to scratch such as site speed, internal links and site structure.
However, you’ll need to upload content regularly as well, there’s certainly a learning curve to crafting high-quality SEO friendly content but once you’ve got to grips with it and done the research it will be a lot easier. And the other good thing about effective content marketing is that once you’ve learned to do it, it will be free.
Social Media Marketing
Using social media to build an effective digital marketing strategy is something any start-up business should be working on as soon as they’re up and running. Social media is incredibly low cost and with some research and planning building, an effective marketing campaign may be much easier than you think.
The difficulty comes with learning how each social media site works, Twitter isn’t the same as Facebook for example. Social media can also be time-consuming to manage because once they’re up and running you can’t just leave them you’ll need to be constantly uploading content in order to build a following.
Personality and creativity are essential on social media and when done correctly you could build an effective marketing strategy for an incredibly low cost. So, get yourself set up on social media sites as soon as possible.
Referrals are a great way to reward customers and increase engagement amongst your customers when they work well a referral system will allow customers to effectively do the marketing for you!
Customers can also get rewards for referring you to other potential customers, which means you can combine referral systems with reward schemes.
Reward schemes are one of the most popular marketing strategies available and they are simple and straight forward. You reward followers or subscribers with special deals like discounts or early access to products.
Be creative and think of exciting ways to reward loyal followers who have helped word of mouth spread about your business. Rewards will also help build your following even more and will help generate further sales, so once you’re in a good position follower wise make sure you set up an official reward scheme.
E-mail marketing as a somewhat negative reception amongst some people, but that’s because it is usually badly employed email marketing. The key to affective email marketing is to trickle the emails out and not bombard your customers with them.
It should be a steady stream and when possible, you should try to make them as personally tailored to your customers as possible. Don’t be invasive and make your email catchy and attention grabbing, when done well email marketing could bring back a significant investment.
Build An Effective Newsletter
A newsletter will do great things for your business and is a great way of building an effective marketing strategy. With a newsletter, you can keep customers in the know about your business, new products, services and much more.
You can utilize a newsletter in a number of ways and include rewards like discounts and deals to get more people to sign up. You should also use social media to advertise your newsletter to followers so they can find out about the benefits of opting in. The key with an effective newsletter is the same as sales emails, don’t send too many and make sure they are attractive and exciting to read.
Find Cheap Advertisements
Advertisements are a great marketing tool, however, they are also known for being very expensive. However, this doesn’t mean that start-up businesses can’t use adverts to market their business, it just means you have to be a bit more selective about where your adverts appear.
You won’t be running any on television straight away or in expensive magazines, but that doesn’t mean you can’t reach a lot of people. Facebook adverts can be very cheap and when you consider the importance of the digital sector in today’s business world a cheap advert on social media could have a big impact.